Blog - Indicate Media

AEO

The Importance of PR in AEO & GEO Public Relations (PR) is the foundation of visibility in the age of AI-driven search. While SEO ensures discoverability in traditional search engines, AEO and GEO go further by aligning content with the ways people now consume information through voice assistants, intelligent chat interfaces, and generative AI platforms. […]

PR Strategy

PR as Infrastructure: Why Public Relations Is Now a Foundational Layer of Modern Brands

PR Is No Longer a Function. It’s the Framework There have been times throughout history when public relations was treated as a supporting actor. A mechanism to pitch a press release, manage a crisis, or announce a milestone. It was very reactive and tactical. That time is over. Today, public relations is not an accessory […]

War of Words featured image of Black Widow Drone

PR Strategy

War of Words: In the Ultra-Competitive Defense Tech Industry, Storytelling is a Secret Weapon

We live in dangerous times, and escalating geopolitical tensions have unlocked billions of dollars in public and private technology investments to modernize defense capabilities around the world. This demand for innovation has led to a surge in VC firms and startups entering the defense sector, directly challenging the dominance of traditional defense industrial base (DIB) […]

PR Strategy

How to Build a Brand Through Powerful (and Strategic) Storytelling

Todd Barrish, Founder and President of Indicate Media, recently joined Kyle McDonald on the Finding Flow podcast to discuss the changing role of public relations in today’s business landscape, and why strategic communications matter. We broke down how modern public relations can do more than chase headlines – it can shape perception, earn trust, and […]

How to select a PR Firm

Selecting a B2B Public Relations Agency

Rather listen to a highlight reel? Click here for a 10 minute audio summary created by Google NotebookLM. When is the right time to hire a Public Relations Agency? The right time to hire a PR agency is when you’re ready to move from building quietly to scaling your visibility with intention. If you’re entering […]

generative optimization engine

Public Relations & GEO (Generative Engine Optimization) Alignment: Storytelling in the Age of Intelligent Discovery

Strategic storytelling has always been the cornerstone of effective public relations. In a world defined by intelligent search, AI-driven discovery, and constant digital evolution, public relations isn’t just about what is shared – it’s about how, where, and with whom it’s discovered. Modern PR leaders aren’t just pitching, they’re building narratives that perform. This is […]

Preparing for This AI Moment

In January, Muck Rack published its “State of AI in PR” study, which found that three out of four public relations professionals use Generative AI at work, nearly three times the number from early 2023. Of those surveyed, 93 percent of PR pros said that using AI speeds up their work, while 78 percent admit […]

Indicate Media Appoints First Chief Operating Officer to Accelerate Growth and Operational Excellence

Indicate Media, a data-driven public relations and content development agency specializing in B2B Technology and Venture Capital, has expanded its team and hired experienced operations specialist Amara Ricord as its Chief Operating Officer (COO). Ricord brings extensive experience to the role, including a track record of driving operational excellence and significant agency growth. With a strong background […]

Todd Barrish

In a Down Market, Venture Capital Can’t Afford to Stop Communicating

Economic instability is hitting companies hard right now, and venture capital firms are no exception.

Julia Sherwin

Indicate Media Vice President Offers Valuable Experience and Insights to Those Interested in Joining the Public Relations Industry

Julia Sherwin, newest Indicate Media team member, shared tips and tricks from her experience working in communications.

Let’s Get Started