Brand Story Development
Telling the right story at the right time is a key driver of business success. Your story doesn’t stop once the corporate narrative is developed, but rather needs to be fluid and evolve along with your company. We will create the appropriate messages each step of the way.
For more than 10 years, Indicate Media has secured thousands of media results. We have built and cultivated strong relationships with editors, reporters and analysts and have earned a reputation for pitching the media intelligent, timely and relevant story ideas.
The COVID-19 pandemic turned the conference and events industry on its head. Even the largest conferences have gone virtual for the foreseeable future. This reality has opened up new opportunities, allowing us to get your executives and thought leaders in front of the right audiences.
Awards: Corporate and Individual
Your company, clients, and co-workers are all doing exemplary work. These achievements shouldn’t be overlooked. We will identify each opportunity, craft the most compelling narrative, and ensure you get a fair shot at the well-deserved recognition.
Having a smart content strategy — including ideation, writing, scheduling and distribution — can determine success or failure. It is not enough to improvise in today’s world of content overload. Indicate Media has an eight-point strategy designed to capture your company’s unique voice and identify which channels will drive the most impact for your content.
Modern business communication needs to feature creative and consistent thought leadership both on a corporate AND individual level. Today, LinkedIn is the top spot for professionals and organizations to grow their networks and cultivate business leads. Optimizing LinkedIn is about more than simply publishing one-off LinkedIn posts for the sake of engagement. Each executive’s LinkedIn profile contributes to building an organization’s broader narrative and brand. Indicate Media’s LinkedIn strategy is all about customized messaging at scale. Download our LinkedIn FAQ for further information.
Thought leadership is an important and extremely effective public relations strategy. Its purpose is to establish corporate executives as experts and thought leaders in their industries, in turn, enhancing brand equity, generating demand and solidifying customer relationships. Indicate Media will work with your executives and internal subject matter experts to ensure
our content correctly reflects your voice and to maximize all opportunities — from guest articles to Q&As.
Content Creation & Editing
Whether you need new content for your website, an FAQ about a new product launch, or a case study highlighting your work with a valued customer, Indicate Media can take the lead. We offer our expertise in the forms of outlining and writing, as well as carefully editing and providing strategic feedback on internal content. Our team is composed of seasoned writers and content specialists who know how to tell B2B tech and financial stories that resonate.
From brand messaging and media strategy to media coaching for executives and crisis management, Indicate Media will ensure each initiative is well organized, properly developed and strategically executed. Our clients regularly request our assistance with product launches, funding announcements and speaker presentations among other high-profile programs.
Social Media Audits
Understanding where your business sits today across its social media accounts is an important step toward creating a comprehensive strategy for tomorrow. Our social media audits uncover what is and is not working, how your business matches up against the competition, and what you need to maximize long-term, measurable success.
Social Media Activation and Program Management
B2B technology, asset management, venture capital and growth equity firms have unique needs when it comes to social media. Our social media campaigns are customized to each platform’s needs and objectives. Whether we are charged with handling profiles for your organization or key internal stakeholders , we are relentless in our data-driven ideation and execution.
Paid Media Strategy
The rules and effectiveness of organic reach on social media have evolved and companies must augment their strategies to optimize engagement. Social media advertising is important for driving targeted exposure at scale. Whether you want to show up at the top of search results or take advantage of the number of sites that utilize Google Adsense, Indicate Media will ensure you reach the right audience to generate more awareness and leads.
Increase your company’s reach and exposure by tapping the power of social proof. Launching a social media influencer campaign requires more strategy and monitoring than ever, including identifying the right influencers, creating content, measuring results, and reporting outcomes. Indicate Media will coordinate every step for a smooth campaign that resonates with your current and future customers.