Todd Barrish, Founder and President of Indicate Media, recently joined Kyle McDonald on the Finding Flow podcast to discuss the changing role of public relations in today’s business landscape, and why strategic communications matter.
We broke down how modern public relations can do more than chase headlines – it can shape perception, earn trust, and support real business outcomes.
3 key takeaways from the episode:
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- Credibility and Visibility: Media mentions matter, and credibility is what gives them meaning. Strategic PR isn’t just about where your name appears; it’s about what that appearance communicates, who trusts it, and how it supports your business goals. Lasting impact comes when media visibility is backed by authority, consistency, and purpose.
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- Narrative > Noise: In a saturated media environment, attention is fleeting. That’s why storytelling must be clear, relevant, and intentional. It’s not about saying more—it’s about saying what matters, in a way that resonates. A strong strategic narrative cuts through the noise, aligns with your brand’s mission, and turns passive audiences into engaged stakeholders.
- AI isn’t the enemy of PR: It’s a tool. AI is changing how we discover, consume, and interact with content. The right strategy combines human judgment with AI insights to deliver smarter content, faster.
Watch the full episode above.
Prefer to listen? Find the Finding Flow podcast on Spotify and follow the Finding Flow podcast on YouTube.
Whether you’re building a brand or managing a comms team, this episode offers real talk on what works—and what doesn’t—in today’s PR world.
Ready to connect and talk about your PR strategy? Contact us here.