As Co-Founder and Senior Vice President, I help shape the agency’s strategy and lead day-to-day account services. I partner with internal marketing and executive teams to build messaging that breaks through in competitive B2B technology markets. My work connects big-picture positioning with tactical execution to help client partners reach meaningful business goals.
I bring nearly two decades of experience in corporate communications, media relations, and content strategy. I’ve supported tech companies through rapid growth, funding milestones, market pivots, and executive transitions. I enjoy helping founders and marketing teams translate complex ideas into clear, credible narratives that align with business value.
Peter was adopted from Korea and grew up as one of five siblings—three of whom were also adopted. His early jobs included waiter, asphalt laborer, house painter, janitor, and copy-machine jockey. They taught him the importance of showing up, working hard, and following through—lessons that still guide him today.
He served on two mission trips to Thailand, where he connected deeply with the people and culture.
In 2016, he trained for and ran the NYC Marathon, even though he considers himself more of a sprinter than a distance runner.
He also collects baseball cards and follow Major League Baseball closely, especially rising prospects.
Peter is also into world history, true-crime podcasts, Star Wars, The Walking Dead, and all things 80s—from music to movies. His musical tastes range from Mozart to Metallica (and most of what’s in between).
When Peter is not working, you’ll usually find him chasing after his three sons, fixing something around the house, or walking the dog.
