LatentView Analytics

Founded in 2006, LatentView Analytics is a global digital analytics consulting and solutions firm that enables companies to excel in the digital world by harnessing the power of data and analytics. The company creates holistic and sustainable impact for some of the world’s largest brands, including more than 30 Fortune 500 companies in the retail, CPG, financial services, technology, media & entertainment, travel & hospitality, and industrial sectors. 

Gartner, Deloitte and others have recognized LatentView as an industry leader for its innovative work in digital analytics and vibrant corporate culture. The company has a distributed workforce with a presence in 6 countries across 3 continents.

Campaign Objective

Throughout 2021 – 2022, Indicate Media’s objectives were to continue elevating LatentView’s brand awareness in the North American market and establish a thought leadership presence for its executives across multiple industries. The campaign was laser focused on strategic communications that enabled LatentView to advance its business objectives and spotlight several new initiatives, including its Growth Accelerator.

The Media Challenge

Prior to and during the global pandemic, enterprises across every industry were forced to rethink and accelerate their digital transformation strategies to remain competitive in a world that was, and continues to experience significant disruption.

In addition to navigating its own digital transformation, LatentView was also undergoing a massive hiring initiative, redefining its corporate messaging and core offerings, and gearing up for an IPO.

In November 2021, LatentView made history as the highest subscribed Indian IPO. As the Indian PR team ramped up coverage of the IPO, Indicate Media focused on key business and tech media outlets to amplify the company’s growth in the U.S. market.

This was an extremely busy time for LatentView’s executives, but Indicate Media worked strategically with various company leaders across the company’s core functional areas, including Banking and Financial Services, the subscription Economy, Supply Chain Analytics, Retail & CPG, and Data Engineering.

Execution Strategy

By executing a strategy focused on storytelling that highlighted the power of data and analytics to accelerate digital transformation initiatives, Indicate media raised awareness in the online and social media landscape by:

  • Building and leveraging relationships with journalists at a variety of media publications to secure consistent and relevant ongoing coverage
  • Positioning LatentView Analytics’ executives as thought leaders by developing and placing content across numerous trade publications 
  • Creating a comprehensive social media strategy for LinkedIn to raise further awareness and give a greater voice to multiple stakeholders within the company

The Results

Indicate Media team successfully garnered significant media placements for LatentView in a variety of top-tier and industry trade publications including Fast Company, Forbes and TechCrunch, among many others. 

The thought leadership campaign produced over 50 articles that were placed across numerous industry publications and throughout the LatentView blog.

And the LinkedIn campaign which featured over 10 LatentView executives and stakeholders yielded an average 30% increase in followers over the course of 8 months.

Tarunya Suresh, Global Head of Marketing and Demand Generation commented, “It’s very easy to explain why we have worked with the Indicate team for more than five years and counting. They continue to regularly provide intelligent PR counsel and strategy while delivering the type of thinking and results needed as we execute strong business outcomes for our current and future customers.”

“Like many companies that successfully navigated through the challenging past several years, we are 100% focused on the future and pushing boundaries for the next innovation cycle. On the heels of our IPO, we continue to crystalize our brand narrative in the North American market with strategic communications support from Indicate Media. It’s very easy to explain why we have worked with the Indicate team for more than five years and counting. They continue to regularly provide intelligent PR counsel, strategy and execution while delivering the type of thinking and results needed as we execute strong business outcomes for our current and future customers.”

Tarunya Suresh, Global Head of Marketing and Demand Generation, LatentView Analytics

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