HackerEarth is a global company that helps large enterprises recruit, evaluate, and upskill developers based on specific skills. The company’s platform enables recruiters to make the most accurate and informed decisions about candidates, improve hiring efficiencies, facilitate continuous learning and development, and ensure the right developers are matched with the right positions. HackerEarth is also a leading facilitator of online hackathons and coding challenges, where its community of over 7 million developers can upskill and practice their coding ability with a view to landing top jobs and being interview-ready. The company was founded in 2012 with offices in India and San Francisco.


Campaign Objectives

Having worked with HackerEarth for more than three years, Indicate Media’s 2022 objectives were to continue amplifying HackerEarth’s voice in the U.S. media, specifically in a rapidly shifting, post-COVID tech hiring environment. HackerEarth and Indicate Media worked to boost visibility in business, tech, and human resources trade press in an effort to drive organic interest for the company’s developer assessments platform. This campaign leveraged several key HackerEarth executives, including CEO Sachin Gupta for general business and tech thought leadership, and CTO Vishy Shukla for in-depth tech and developer topics.

The Media Challenge

Throughout much of the beginning of the 2022 year, the media landscape focused on The Great Resignation that followed the major rise in SaaS and tech during the pandemic. As tech employees shifted their priorities, many left their jobs, leaving companies struggling to find talent. Towards the end of 2022, with inflation rising and a recession looming, many large tech companies, as well as startups cut their workforces to adjust to changing demand. The challenge was to have a prominent share of voice within the changing media and technology business landscape.

Execution Strategy

HackerEarth and the Indicate Team executed a strategy that highlighted some of the most prevalent human resources and recruiting issues of 2022, focusing on the tech talent shortage, diversity, equity & inclusion, and the powerful role that hackathons are playing in tech innovation across multiple industries. By illustrating the benefits of using a platform that can assess candidates’ skills objectively, this opened the door to conversations with multiple media outlets. Additionally, Indicate Media generated awareness in the online and print media landscape by:

  • Introducing HR trade journalists to HackerEarth’s platform as an important tool to help companies hire without bias. 
  • Positioning HackerEarth’s CEO and CTO as thought leaders in tech and recruiting, while showcasing their expertise in Forbes Tech Council, Fast Company Executive Board and TechCrunch Extra Crunch.
  • Utilizing data from the company’s developer and recruiter surveys to further illustrate the state of tech hiring from both developers’ and recruiters’ perspectives.

The Results

Indicate Media team successfully garnered significant media placements for HackerEarth in a variety of top-tier business publications, including Fast Company, Forbes and TechCrunch. Additionally, articles were published in numerous tech and HR trade publications, including InformationWeek, InfoWorld, ZDNet, Human Resources Director, and Dice Insights, among several others.

I have thoroughly enjoyed our engagement over the past few years. HackerEarth has grown leaps and bounds when it comes to our media coverage and a big part of it is because of the untiring work that the Indicate team does. I am not exaggerating when I say that I have not come across a more professional and driven team than what you have built. It’s an absolute pleasure working with each and every member at Indicate and the agency has been a valuable extension of the HackerEarth team.

Sachin Gupta, Chief Executive Officer

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