For organizations that desire to drive exponential procurement productivity and value, Focal Point is a fast-growing leader in procurement orchestration. Differentiated from siloed point solutions that focus primarily on activity intake or transactions processing, Focal Point provides a single solution to manage and integrate all procurement activity including intake & triage, execution and collaboration, and performance management.

Focal Point executes a strategic communications and public relations campaign as part of its larger marketing strategy. Through thought leadership, regular organic media coverage, expert commentary on procurement supply chain trends, and the pursuit of industry recognition, Focal Point continues to broaden its network, increase its inbound lead strategy, and close new business. Since 2022, Focal Point has seen media placements in top-tier and industry trade publications, including Forbes, TechCrunch, and Procurement Magazine.

 

“Focal Point’s software enables Chief Procurement Officers to completely modernize the way they manage their role and team in the enterprise. Our powerful analytics and automation capabilities empower procurement leaders to transform their departments from a cost center to a strategic driver of growth and revenue through data-driven decisions. Public Relations plays a very important role in raising awareness amongst the top CPOs and educating them about the value we bring to the table. The Indicate Media team has been an important partner as we scale and amplify our voice in the industry.”

Anders Lillevik, Chief Executive Officer, Focal Point