Virtual McDonald’s is Next to Join the Metaverse with a Digital Restaurant

A virtual restaurant or retail shop might seem out of reach or completely ridiculous to some, but businesses are flocking to the metaverse to offer customers digital experiences that are unique and innovative. As Larry Cheng of Volition Capital argues, the popularity of NFTs and the metaverse have skyrocketed in recent months, and businesses who neglect to participate could be losing out on what Cheng refers to as a “gold rush.”