Venkat Viswanathan Argues That Digital Supply Chains in the Metaverse Introduce a New Set of Complications That Require a New Set of Solutions

As the metaverse grows in popularity and more businesses are relying on it to engage with customers and sell products, the digital supply chain plays a larger role and has more important implications to business processes both digitally and physically. Venkat Viswanathan argues that businesses must consider several key factors if they wish to participate in the metaverse, all of which rely on a deep understanding of and appreciation for data and data organization.