The Start of a New Relationship With PR

As I approach the beginning of this career in Public Relations, I reflect on my educational and professional journey — both of which have led me to this role. When asked what I wanted to do in my career, I often struggled to describe anything specific or concrete, and when I was finally able to nail something down, I was onto another idea shortly afterward. Understanding my future and what it might look like has often been confusing, frightening and stressful. I can honestly say that I did not know a year ago that I would end up in Public Relations, but as I begin to learn more about PR from my team at Indicate Media, I know that I’m certainly on the right track.

In my senior year of college, I interned with a local non-profit organization. Though my official title was “Digital Marketing Intern,” most of my work stretched beyond that. My day-to-day was spent working with local businesses to create partnerships and build relationships. I loved this aspect of my work and thought that this was the track I’d continue. However, as graduation approached, I found myself back to square one — looking for a job. This time around, I landed with a small production studio as a Digital Marketing Intern, once again, and then transitioned into a Production Assistant role. I often communicated directly with clients and was playing a larger role in the company as social media marketer and manager. Again, I thought that I had found my career path and was sure that I would be in production for a long time. 

However, in October of 2021, I saw an opportunity to work at Indicate Media. I was immediately enthralled by the fast-paced environment, the innovation, and the emphasis on client relationships. Without experience in public relations, I did not know what to expect, but I was excited to jump right in.

Throughout all of my possible career choices and my reflection, I’ve come to realize that they all had one thing in common which has made my decision to pursue a career in Public Relations clear and exciting — they present me with an opportunity to know people. As an extrovert, I thrive in situations where I’m constantly socializing, meeting new people, and building relationships. However, for a long time, this felt like something that would be reserved for my personal life rather than my professional life. This is what has made me the most excited and intrigued by the PR industry, and why I can’t wait to be more involved in client relations and communications at Indicate Media. The opportunity to learn more about B2B Tech, asset management, venture capital, and growth equity is a bonus as it adds a level of drive to the work and a never-ending cycle of learning. 

As I think back to how lost I felt in the job hunt only a year ago, I would tell myself to focus on what I enjoy doing and not get caught up in the industry or title. I would remind myself to find a career that has a level of comfort as well as enough discomfort to push my boundaries. I don’t think I would have known that meant working in PR at the time, but I’m so glad that I finally found my way there.