Marketers are aware that competition is growing, inflation is climbing, and consumers are spending more time online than ever before. Zuper’s Rob Freeman argues that having a strong online presence and creating content that provides consumers with valuable information in expected timeframes is essential to staying competitive and capturing market share. Three strategies that can help withstand today’s recessionary environment include creating a content and social plan, leveraging happy customer stories, and producing podcasts and live-streamed events.
