Sean Cantwell Argues That SaaS Founders Must Strategically Revise Their Products To Attract More Buyers

The changing landscape of the SaaS industry requires new ways of thinking about how to sell software. Sean Cantwell provides four strategies to address the new market of software, including redefining who the decision-makers are and can be, addressing who the audience is and acknowledging the unique layers of that audience, focusing on the value of simplicity within microservices, and learning to communicate properly across both tech and sales teams involved.