Peter Moran Argues That Companies Must Rethink Their Approach to Conferences With the Return of In-Person Events

With the return of in-person conferences, companies and businesses must be prepared to sell themselves strategically in short and sweet conversations. Indicate Media SVP Peter Moran argues that one of the most important keys to doing this successfully is internalizing and comprehending your company’s brand, which often comes down to each individual employee understanding the company messaging.