Marketing Initiatives Are Neglecting to Place Proper Focus on Sustainability Efforts

Drew Barrymore discusses the importance of offering a platform to issues surrounding climate and sustainability, but the lack of popularity or media attention these issues often receive. According to CreativeX data, few commercials feature sustainability-focused themes despite the drastic need for more media attention on these issues. Barrymore argues that analyzing brand materials and holding large companies accountable could be the next step in the movement towards a more aware future.