LatentView Explains How Consumer Preference for On-Demand Goods and Services Will Consolidate Sales and Marketing Teams

Digitally-centered buying experiences are changing the roles of both sales and marketing. While this trend is most visible in the B2C sector, the value for on-demand goods and services is likely to spill over to B2B technology. Director of LatentView Analytics Boobesh Ramadurai, says it’s time for CMOs and CSOs to recognize the increased need to work in tandem to be more relevant and competitive.