John Hendricks Discusses Common Pitfalls of Email Marketing and How To Overcome Them

Email marketing and content customization are often understood to be as simple as a personalized “Hello” at the beginning of an email. However, ERGO CEO John Hendricks argues that content automation in email marketing must be reevaluated as it is much more complex than that. Hendricks discusses how to better serve clients through content automation practices that are personalized and scalable, and provide real results.