John Hendricks Argues that Email Relevancy is Far More Powerful Than Email Frequency, Especially When It Comes to Banking and Financial Services

Recent studies demonstrate that emails from financial institutions and services have a higher likelihood of being opened by recipients. However, this does not mean that these institutions should start sending more emails. ERGO founder and CEO John Hendricks argues that there is a balance between sending emails that are relevant, and this often relies on personalization and authenticity.