Ditching the Compass and Discovering a Career in Digital Marketing

“The most beautiful thing we can experience is the mysterious. It is the true source of all true art and science.” Albert Einstein

Many moons ago, I had a science teacher who said something along these lines – ‘If you took all of human knowledge, it would fit on the head of a pin.’ No sooner were the words out of his mouth, in my mind’s eye I saw the pin with its very crowded top floating in a vast expanse of space. And that was that. My innate fascination with science, unanswered questions, questions yet to be asked, combined with an unruly curiosity, was unleashed.  

Now, admittedly, information and communications technology, ICT, was not on my radar at that time.  But you can probably see where this is going. 

Through an unpredictable series of twists and turns, reporting on the technology industry became the focus of my career. It’s been great. Early on, I didn’t grasp the big (with a capital B) picture – that the hardware, software, and networking developments that I reported on daily were the foundations of the Digital Age. Or, that the visionaries I got to hear share their idealistic and/or speculative ideas helped define it. 

The rest is history. The frenetic pace of new products and services to empower an always-on digital world in better, faster, cheaper, simpler, more imaginative, more collaborative…ways, has been and continues to be breathtaking. There is no time for boredom, not even for a yawn. 

Prior to joining Indicate Media, I was the messenger delivering this whirlwind of information in a variety of formats, to an audience of listeners who needed to keep up with the latest tech news and/or enjoyed staying informed. 

Shifting from a career in journalism to PR and Digital Marketing wasn’t on my radar – until it was. As Editorial Director, Content at Indicate Media I draw on a wealth of experience to deliver compelling content for our leading-edge clients who are doing very smart things with advanced technology. The content we craft at Indicate Media is their story. Working with a solid and ambitious professional team at Indicate Media, I’m excited to present our clients’ brand to the world.