CreativeX Analysis: Measure Creative Quality for Ad Performance and Brand Equity

Measuring creative quality – or not, can result in the success or failure of a campaign. But the creative industry hasn’t yet embraced how tech and data can drive competitive advantage. That’s why, earlier this year, CreativeX analyzed over one million ads to determine whether following best practices resulted in better ad performance. CreativeX founder and CEO Anastasia Leng shares report research findings in a recent CampaignUS article.