CreativeX

CreativeX’s Recent $25M Funding Offers New Opportunities for Diverse Software Applications
CreativeX’s recent Series B funding round will expand its creative and data analytics capabilities and help brands focus on achieving creative excellence.
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Marketing Initiatives Are Neglecting to Place Proper Focus on Sustainability Efforts
Drew Barrymore discusses the importance of offering a platform to issues surrounding climate and sustainability.
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Anastasia Leng Discusses The Necessity of Marketing Amidst An Inflation-Driven Economy
As inflation rises, the instinct is to cut budgets—limiting spend to only the essentials.
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Anastasia Leng Shares How Her Tenure at Google Opened Her Eyes to Understanding the Intricacies Between Data and Insights
Oftentimes, data and insights are regarded as one and the same but in reality, they are extremely different.
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CreativeX Data Shows Lack of Ad Spend for Ads Featuring Women, Highlighting Gender Divide
Diversity and inclusion in advertising have taken center stage in recent years.
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CreativeX Data Reveals the Lack of Ad Spend Dedicated Towards Women in Ads
The past decade has shown a push for more equally representative advertising campaigns.
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Advertising Industry Falls Behind in Providing Diverse and Positive Representation After Analysis of Super Bowl LVI Ads
As the need and demand for versatile representation on-screen continue to increase, the Super Bowl, fell short as inclusive representation lacked in quantity and quality.
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CreativeX Founder and CEO Anastasia Leng Discusses Breaking and Creating Patterns in Advertising
Anastasia Leng started CreativeX not only to promote creative excellence in advertising but also to dig into advertising representation.
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CreativeX and the Geena Davis Institute on Gender in Media Launch a New Tool to Inform Brands About Diversity Within Their Ad Campaigns
As the demand for diverse representation in advertising increases, CreativeX continues to strive to provide solutions for brands.
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CreativeX Commits to Promoting Positive and Accurate Representation in the Media by Partnering with the Geena Davis Institute on Gender in Media
Analyzing representation across the media has the ability to expand to marketing and advertising with a new software tool called Representation.
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CreativeX Partners with the Geena Davis Institute on Gender in Media to Increase Diverse Representation Across Ad Campaigns
Representation in ad campaigns is instrumental to a company’s success.
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CreativeX Founder Maintains that Creativity is Evolving to Become More Collaborative with Technology
Technology tools, ideas and processes are reshaping creativity making it more multidisciplinary, inclusive and collaborative.
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CreativeX Partnership Tackles Customer Pain Points for Asset Creation and Metrics Measurement
CreativeX and Vidsey are partnering to deliver a streamlined approach for creating mobile video ads and success metrics that reside on different platforms.
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CreativeX Founder Q&A on Data Powered Creative Decision-Making
In her professional life and in marketing, CreativeX founder and CEO Anastasia Leng has learned the importance of taking a stand.
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Looking for Media Efficiency, Brand Awareness and Engagement – Do This
Learn how CreativeX uses AI-powered technology to build a Creative Quality Score into the review process.
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CreativeX Analysis: Measure Creative Quality for Ad Performance and Brand Equity
Measuring creative quality - or not, can result in the success or failure of a campaign.
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CreativeX Founder ​Highlights The​ Importance of Brand Identity
Anastasia Leng, CreativeX Founder & CEO, gives insights on the future of brand identity and customer interaction.
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creative content
Creative Content Development is a Big Undertaking for Consumer Brands
While it may seem like common sense that a brand brings consistency and quality to every piece of creative, it is easier said than done.
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