Annu Baral Argues That Subscription-Based Business Models are Spanning More Than Just Media Companies, and There is a Strategy to the Success

Subscription models have grown in popularity in recent years, finding homes in everything from content subscriptions to groceries to clothing. However, it is not quite as simple as employing a subscription model into any business and watching the success happen. Annu Baral, Head of Consulting Services at LatentView Analytics, argues that in order to be successful, companies must focus on several key strategies.