Anastasia Leng Shares How Her Tenure at Google Opened Her Eyes to Understanding the Intricacies Between Data and Insights

Oftentimes, data and insights are regarded as one and the same but in reality, they are extremely different. As CreativeX CEO and founder Anastasia Leng argues in her AdWeek column, the difference between data and insights means that not every piece of data needs to be measured and that there is an art to knowing what insights are essential and which are not.