Anastasia Leng Discusses The Necessity of Marketing Amidst An Inflation-Driven Economy

As inflation rises, the instinct is to cut budgets—limiting spend to only the essentials. But, historically marketing teams that invest in advertising during economic downturns often see a significant brand lift during and after the recession. CreativeX CEO Anastasia Leng argues that smart marketers should focus on maximizing the efficiency of their creative efforts as prices rise and consumers are less inclined to spend frivolously.