Advertising Industry Falls Behind in Providing Diverse and Positive Representation After Analysis of Super Bowl LVI Ads

As the need and demand for versatile representation on-screen continue to increase, one of the most important events for advertising, the Super Bowl, fell short as inclusive representation lacked in quantity and quality. CreativeX analyzed over five years of Super Bowl ads to identify progress made in terms of positive and diverse representation within commercials and revealed that there is much more to be done, as can be read about at Campaign US and Ad Age