creative content

Creative Content Development is a Big Undertaking for Consumer Brands

The development of creative content is a big undertaking for consumer brands. You can imagine that brands with global reach are constantly putting out creative content in advertising and marketing across local markets. While it may seem like common sense that a brand brings consistency and quality to every piece of creative, it is easier said than done when dealing with numerous employees, agencies and audiences. In this podcast by The Wordly Marketer, host Kathrin Bussmann sits down with Anastasia Leng, Founder & CEO at CreativeX, to discuss hows today’s global brands can ensure quality and consistency with their creative content at scale.